The Reuben Burger “Journey”

The Reuben Burger “Journey”

To promote their St. Patrick’s Day collaboration with iconic Katz’s Deli in New York City, Black Tap Burgers & Shakes asked us to develop a fun, narrative video to tell the story. The “Journey” follows the corned beef from Katz’s to Black Tap’s Soho kitchen and ultimately to the mouth of a hungry customer.

Other than the closing shot, this entire video was shot using a custom snorri rig built by our DP.

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