Instrument of Hope – Video Case

Instrument of Hope – Video Case

Every gun tragedy in the U.S. triggers a national debate that quickly fades. Parkland students, have been striving to keep the conversation around gun violence going. But, they needed help keeping it on the main stage. We partnered up with famed instrument maker Josh Landress to turn instruments of violence into an instrument of hope – designing the world’s first trumpet made out of AR-15 bullet casings. A call to action from the students led to an organic tour across the US. From Panic! At The Disco – the number one band in the American charts – to Grammy-winning artists, influencers, NBA teams and Broadway, everyone offered up their stage.

Client: ShineMSD
Agency: Publicis New York
Chief Creative Officer: Andy Bird
Executive Creative Director: Matt McKay
Creative Directors: Justin Via, Daniel Massih, Josh Horn
Associate Creative Director: Fabio Ozorio
Copywriter: Chris Wilson
Art Director: Eduardo “Dudu” Gomes
Creative Director of Design: Patrik Bolecek
Branding: Halli Rosin, Elizabeth Kenney, Spencer Chan
Photographers: John Tyler Donathan, Tiago Chediak

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