God of War – War On The Floor Event | PS4
Agency: BBH New York
House: Platige Image
“Warriors fans at the Feb. 10 game against the Spurs were treated to a unique halftime show in which a 3D projection of the upcoming PlayStation game God of War was rendered on the hardwood.
During the break of the match between Golden State Warriors and San Antonio Spurs the dynamic world from God of War game was presented in a form of innovative projection, developed by Platige Image in cooperation with BBH New York and Sony Interactive Entertainment.
They were not just a flat image – for over a minute they took over the whole arena, coming to life in front of thousands of spectators. In order to achieve our vision we used the whole court, jumbotron and LED 360°Ribbons with a 19000×56 display.
Motion capture was made in Lightstorm – the system created by James Cameron during the evelopment of “Avatar”. The characters were recorded by the same actors as in the game. That way God of War had a spectacle worthy of its epic status.”